Are You Killing Your Website?

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It happens to most of us at some point in time.  We look back on a website design and immediately realize we made a mistake. We are not talking about a missed comma or incorrect punctuation; we are talking about the can’t-believe-I-did-that mistake. While you can’t go back in time to fix something you did wrong, you can make corrections so that your web design is perfect in the future.

In this post we will address some of the common mistakes that cut down the life and performance of a website.

Inappropriate Design choices

If your website is designed to be pretty rather than useful, you certainly made the wrong design choices. Take the example of a loan. Do you apply for a loan based on the design of the website, or the interest rate?

You obviously keep an eye out for the interest rate, so why expect people to make purchases based on how your website looks? More than often, designers tend to confuse a good looking website with a useful one- they misunderstand their design choices to go for ‘if it looks good, it is going to bring in visitors’ approach.

To break it down, your design choices should answer the following questions:

  • Who is the website for?
  • What is it about?
  • What’s included in the website?
  • What makes it different?

Poor Navigation

Navigation is another important aspect that contributes a lot to the success of your website. It is easy to miss this aspect out with all the other things to consider, however, this could be leading to highly frustrated customers.

People visit your website for information, and if they can’t find it, they could move on to a competing website in a matter of seconds.

  • Make use of appealing and easy to use icons to aid navigation
  • Create rational groups of related links with the most important ones on top and legal (privacy, terms etc) and functional (account, settings etc) links located somewhere else.
  • Also remember to provide navigation information on each page so that users are able to identify where they are and the quickest route to the next page.

No mobile compatibility

It’s almost 2016, and if your website still doesn’t offer compatibility for mobile, you could be missing out on a lot of potential customers. Smartphones are becoming cheaper every day and the need to stay connected with mobile internet is constantly making its way into everyone’s life.

According to various studies it has also been concluded that 40% to 50% smartphone users go online from their phones and do it at least once a day. On the other hand, an even higher amount of people use mobile devices to make purchases. It is not even about going with the trend anymore, once your website offers mobile compatibility you can secure the following benefits:

  • It is an inexpensive option
  • Geo-location services can be use to target customers
  • Endless SEO opportunities
  • Mobile websites are compatible with all phones, unlike mobile apps

Inappropriate Fonts and colors

While you might think that your website can get away with colors ‘that seem to match’ and fonts that are ‘close’, they could eventually cost you a large chunk of credibility. A website design project is just like any other when it comes down to the colors and fonts. Consistency is vital.

As a professional design company, we advise creating a palette for color and type. Then select one to three colors and the fonts you will use and define how they should be applied to the site design. Once the rules are outlined you can replace styles with the appropriate color and font associations for a website that will immediately appear to be more professional and organized.

Sometimes the fix to a website design mistake is simple, while at other times it can require a full scale redesign. If you need a complete redesign, consider making small tweaks and putting up a temporary page to keep potential customers from turning away.

If you are looking for web development in Charlotte, feel free to get in touch with us at Gainko Design to learn more about how we can help.

Ted is the founder of Gainko. He started his first P2P hyper-local Mobile Internet product in middle 2012, and first social commerce marketplace in 2014, working with a group of incredibly talent software developers.

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